Most "memory" problems are attention problems

Forgetting where you put your keys usually isn't a memory failure. It's that you never fully paid attention when you set them down. Encoding a memory starts with noticing.

Sleep is the filing system

Much of memory consolidation happens while you sleep. Short or fragmented nights make everyday recall noticeably worse, which is why "I'm so forgetful lately" often tracks with a rough stretch of sleep.

Supporting it

Protecting attention, sleeping enough, and keeping foundational nutrition steady all support everyday memory. Targeted formulas can play a supporting role, but the lifestyle basics come first.